The target audience of our putter is higher-class competitive golf players. This includes business executives who loves to golf competitively on weekends and during vacation, as well as collegiate golfers at high level, and golf enthusiast who is always looking to improve their game. Up on designing the putter, we imagined being used at warmer and close-to -coast locations. We imagined our customer to be a part of club house or has a property in golf course neighborhood. In terms of their design preference, we targeted customers who seek modern, futuristic, and elegant streamline shapes.