Target Customer Research
Customer Segmentation
After interviewing and meeting with various potential customers, we were able to identify four customer segments.
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Pet Owners
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Vets
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Animal Clinic
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Shelters
Click on the picture above to view Stakeholder-Feature Table
Potential Customer Feedback
After interviewing and meeting with 16 potential customers from 10 different states and 3 different professions (student, nurse, pilot), we were able to identify few problems that helped us decide our product focus.
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Problem identification:
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Pet owners do not maintain and have easy
access to their pet’s health records -
Continuous and constant vitals monitoring can
help veterinarians detect health problem
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Product Focus:
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Around the clock vitals monitoring
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GPS tracking
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Long Battery Life
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Health record organization
Accounting Metrics
We came up with accounting metrics in the following three categories; Market, Product, and Social Media
Market
Product
Social Media
