
Key Partners
Key Partners
- 
Pet food providers​ 
- 
Vets ​ 
- 
Pet shops 
Key Activities
Key Activities
- 
Manufacturing​ 
- 
Advertising​ 
- 
Legal Logistics​ 
- 
Engineering​ 
- 
Application and Website interface 
Key Resources
Key Resources
- 
Copyrights, data​ 
- 
Labor​ 
- 
Data Storage 
Value Proposition
Value Proposition
For pet owners that do know their fitness and health of their animals, our product provides a waterproof fitness and health tracker with GPS and self-charging capabilities.
​
- 
GPS tracking/non-invasive locator​ 
- 
Self-Charging​ 
- 
Health-tracking​ 
- 
Fitness​ 
- 
Lost alert​ 
- 
Waterproof 
Customer Relationships
Customer Relationships
- 
Customer service​ 
- 
Trials / Demos​ 
- 
Surveys / Reviews​ 
- 
App 
Channels
Channels
- 
Website​ 
- 
Social Media​ 
- 
Vets​ 
- 
Pet shops​ 
- 
Internet Subscription 
Customer Segments
Customer Segments
- 
Pet owners (especially dog and cat owners)​ 
- 
Vets​ 
- 
Animal Clinic​ 
- 
Shelters 
Cost Structure
Cost Structure
- 
Material for collar​ 
- 
Research and development​ 
- 
Amazon web services​ 
- 
App​ 
- 
Shipping, labor, and manufacturing 
Revenue Stream
Revenue Stream
- 
Premium app​ 
- 
Monthly fee for GPS service​ 
- 
One-time product cost​ 
- 
Selling of Data